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As a fashion brand, we are required to develop multiple development samples to get the fit and quality of the finished product to meet the highest standard possible. Since 2022 we have introduced a Sample Management Process to increase the life cycle of our samples. Below are the various solutions we have developed and implemented:
Internal sample sale
We have a wide selection of product and photoshoot samples placed on racks available for purchase by our internal teams within our Headquarters and Distribution Centre. The proceeds from this are donated to our selected Charity Partners.
Sample sale
We collect and store archived samples to be sold in our physical sample sales, which take place bi-annually, where we are able to place the items back into circulation by making them available to purchase at generously discounted prices.
Partners
We partner with organisations that provide End of Life solutions for samples not in sellable condition. For example, we have partnered with Upparel to recycle & redistribute defective stock to give them the best chance of getting recycled and diverted away from landfill. Additionally, any items deemed non-defective are donated to Upparel’s charity partners. In 2022 our partnership with Upparel diverted 3920 kg of stock away from landfill which in turn prevented 13,720kg of greenhouse gasses from being released.
We have also partnered with Thread Together to redistribute unused clothing to those in need through their wide selection of charity partners. In 2022 we donated 3240 items of clothing.
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